It is not in the habit of small businesses to be excited about new technology inventions until successful businesses enjoy all the benefits first before they jump on wagon. This is however reducing as technology keeps improving at a faster rate than it did a decade ago. To compete effectively now, you need to use modern and recent technology just like your competitors to remain relevant, For businesses that are aiming to use technology but do not know the right tools to invest in, Dike Ajiri in this guide will take you through some of the best technology trends that your business can manage.
Customer Relationship Management tools
CRM apps are not new in the market, a lot of businesses have used them before to track sales and also manage their customer relations better. They are a layer of automation which will give your employees more time to deliver on what they were hired to do. In the meantime, you can count on the system to manage customer details, help you interpret data and also act as customer care service. CRM tools are budget friendly for small businesses so why not integrate this bit of technology to your everyday works and marvel to the benefits thereafter.
Artificial Intelligence is a new piece of technology that allows machines to learn on their own. Not so many people are in support of the idea but why not consider the benefits it could have for your business if used right? There are a lot of tasks that can be handled by machines with AI to improve customer relations and also reduce work load for your staff. With such technology innovations for businesses, achieving efficiency in boring workload tasks can be easier than when left in human hands.
Are you on social media or other social platforms where you engage with your customers live? If so, it is not always that you will be there to respond to their inquiries or update all of them on newly made changes. This job can best be done by your social media management team or simply a chat bot. A chat bot can be attached to your socials to help communicate with the customers as if it were you talking to them. These bots can work for 24 hours a day every day so why not consider this option for your customers who might want to make their purchases from in message apps?
You need tools to help you leverage data especially if your business deals with a lot of information every day. Business owners often struggle with computing and analysis of large volume of data and bringing on board an expert to help can be costly for your budget. To make the right decision is to choose an analytic tool in the market which one can use to process data and help you make the right conclusions. There are numerous tools of this caliber you can search for online just remain within your budget limit while at it.